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Investing in the Future of UK Care Homes

We bring decades of care-home expertise, private-equity strength and a values-driven approach to transforming high-quality homes across the United Kingdom.

At PINAR, we combine financial capability with hands-on operational experience to acquire, elevate and grow exceptional care homes. Our mission is simple: create best-in-class environments where people thrive. Residents, staff and investors alike.

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A New Standard for UK Care Homes

PINAR is entering the UK care-home market with a clear strategy: Acquire strong, functional homes. Enhance the asset. Elevate the standard of care. Build long-term value with heart.

Driven by more than 20 years of executive leadership in the care-home sector, we understand what makes a home exceptional. From governance and operations to staff culture, compliance and resident wellbeing. We are not looking to disrupt; we are looking to uplift. Our approach blends compassionate, people-centred values with disciplined commercial insight to create homes that perform. Ethically, operationally and financially.

WHAT WE BRING TO THE TABLE

Experience You Can Trust

Our leadership team has a proven track record establishing, scaling and managing successful care-home portfolios across the United States. Now, we are bringing that same level of expertise, ambition and integrity to the UK market.

Private Equity Strength

Backed by multiple investment streams and a robust private-equity structure, PINAR enters deals with confidence and clarity. We are ready to deploy capital swiftly, enabling sellers to engage with a serious, well-funded partner who understands the sector deeply.

A Partnership Mindset

We value relationships built on trust and transparency. PINAR works collaboratively with owners, directors and operational leaders, coming to the table with genuine respect for the work already being done while offering the resources and expertise to elevate the next phase of growth.

WHY PARTNER WITH PINAR

The Preferred Partner for Care-Home Owners & Operators
20+ Years of Sector Leadership
Our executive background spans operations, compliance, quality improvement, acquisitions and portfolio expansion. We bring real-world operational knowledge. Not just financial theory.
With reliable private-equity capital behind us, we move efficiently and professionally. Sellers can trust us to execute with integrity and discretion.
We believe commercial success and compassionate care go hand in hand. Every acquisition focuses on improving experiences for residents, families and staff.
Our long-term vision is to build a sustainable portfolio of respected, high-performing homes, adding value to local communities and the wider UK care sector.
Our leadership team has delivered operational excellence and portfolio growth across the United States. We bring the same ambition, structure and high standards to the UK market.

ABOUT OUR TEAM

Leadership That Combines Financial Strength With Deep Sector Expertise

PINAR is built on a partnership of bold vision, operational excellence and unwavering commitment to success. Our leadership team brings together decades of executive care-home experience with a proven background in building, scaling and investing in successful businesses.

This combination of financial acumen and sector insight is the foundation of our strategy, and the reason partners trust us.

Lazer Rubin

Founder & Director
Lazer Rubin leads PINAR with the financial strength, entrepreneurial drive and strategic oversight that have defined his career. As the principal investment source behind the company, Lazer brings a proven track record of launching and scaling multiple successful ventures across diverse sectors. His ability to identify high-value opportunities, deploy capital with precision and build long-term, sustainable business models forms a critical pillar of PINAR’s strategy.
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Bracha Eidelman

Executive Partner – Care Home Operations
With more than 20 years of hands-on leadership in the care-home sector, Bracha Eidelman is the operational heart of PINAR. Her executive background spans governance, staffing, compliance, quality assurance, home management and portfolio-wide strategic development.
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OUR APPROACH

Buy Well. Improve Thoughtfully. Operate with Heart.

PINAR seeks care homes that are stable, well-run and ready for their next stage of growth. We look beyond numbers, evaluating culture, leadership, community reputation and potential for uplift.

Once acquired, our focus is immediate and targeted
Strengthen operations and governance
Invest in environment and infrastructure
Enhance resident and staff experience
Build long-term, sustainable value
We bring heart and initiative to everything we do, ensuring our homes set a new benchmark for quality and dignity in care.

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Together, we are building a portfolio of exceptional care homes that stand for quality, dignity and long-term success across the UK.

Whether you are exploring the sale of a care home, seeking a strategic investment partner, or looking to collaborate on new opportunities within the UK care sector, PINAR welcomes the conversation. We partner with owners, operators, brokers and sector leaders who value integrity, experience and long-term vision.

Our team is ready to engage confidentially and move decisively.

Get In Touch

For more information, feel free to contact us.

Lazer Rubin

Founder & Director

Lazer Rubin leads PINAR with the financial strength, entrepreneurial drive and strategic oversight that have defined his career. As the principal investment source behind the company, Lazer brings a proven track record of launching and scaling multiple successful ventures across
diverse sectors. His ability to identify high-value opportunities, deploy capital with precision and build long-term, sustainable business models forms a critical pillar of PINAR’s strategy. Confident, analytical and growth-focused, Lazer ensures that every acquisition is supported by strong financial foundations and a clear path to commercial success.

Bracha Eidelman

Executive Partner – Care Home Operations

With more than 20 years of hands-on leadership in the care-home sector, Bracha Eidelman is the operational heart of PINAR. Her executive background spans governance, staffing, compliance, quality assurance, home management and portfolio-wide strategic development. Bracha has led multiple homes to higher ratings, stronger cultures and improved resident outcomes, earning a reputation for both operational excellence and compassionate leadership. Her deep industry knowledge, people-first values and commitment to raising standards across the sector guide PINAR’s mission to uplift and enhance the homes we acquire.