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info@pinarcare.com
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About Us

Delivering compassionate, person-centred care that supports dignity, independence, and everyday wellbeing.

Pinar Care is a specialist provider of high-quality care and support services for young people, adults and older persons with Learning Disabilities, Autism, and complex needs. We are a values-led organisation, built on the belief that every individual deserves choice, control, dignity, and the opportunity to live a meaningful life. While we are expanding our presence in the UK, our approach is already proven through established care environments internationally, where we deliver safe, structured, and outcome-focused support.

Who We Help

We refer to those in our services as people we support (PWS) — recognising their individuality, rights, and voice.
Children and young people with complex needs
Adults with Learning Disabilities and Autism
Individuals with communication needs and sensory differences
People who may present with behaviours of concern
Individuals requiring structured, specialist, or therapeutic environments
CONTACT SERVICES

A team built on expertise, compassion and accountability

At Pinar Care, our team brings together experienced care professionals, clinical specialists, and skilled support staff, all committed to delivering safe, person-centred, and outcome-focused care.

Lazer Rubin

FOUNDER & DIRECTOR

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Louise Grant

Executive Director

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Laura Fehilly

HR Director

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Will Bachrach

Commercial Director

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Ben Steuer

Finance Director

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Dina Lee van Der Hooven

Acquisitions Director

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Rebecca Turkel

healthcare operations

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Lazer Rubin

Founder & Director

Lazer Rubin leads PINAR with the financial strength, entrepreneurial drive and strategic oversight that have defined his career. As the principal investment source behind the company, Lazer brings a proven track record of launching and scaling multiple successful ventures across diverse sectors. His ability to identify high-value opportunities, deploy capital with precision and build long-term, sustainable business models forms a critical pillar of PINAR’s strategy. Confident, analytical and growth-focused, Lazer ensures that every acquisition is supported by strong financial foundations and a clear path to commercial success.

Louise Grant

Executive Partner – Care Home Operations

With nearly 30 years of experience in the health and social care sector, Louise is a qualified mental health nurse who has worked across both NHS and private settings. Her career spans frontline clinical roles through to strategic leadership. She spent the last decade in senior leadership positions driving growth, service improvement, operational excellence, and workforce development. Louise is also a trustee of Veterans Dementia UK, supporting specialist care initiatives for former service personnel. She brings extensive sector knowledge, a strong commitment to quality care, and a proven track record of leading complex teams and initiatives across diverse care environments.

Laura Fehilly

With over 25 years of experience in Human Resources — including 13 years specialising in the health and social care sector — Laura brings a depth of expertise shaped across a wide range of care environments. Laura is Level 7 qualified and has worked within the NHS and private health and social care, giving her a comprehensive understanding of the workforce challenges and opportunities across the sector. Laura’s career has included senior and strategic HR roles at every level, culminating in Director-level positions within two private health and social care organisations. Alongside this, her recent work as an HR consultant for the NHS has strengthened her insight into system-wide workforce priorities, regulatory expectations, and best practice in people management. Laura is passionate about creating supportive, values-led workplaces where staff feel respected, empowered, and able to deliver outstanding care. Her approach is grounded in professionalism, compassion, and a genuine commitment to helping people thrive in their roles.

Will Bachrach

Will brings over five years of executive-level experience in sales, product strategy, and data analytics to his role as Commercial Director at Pinar Care. His background in building and scaling commercial functions across high-growth environments gives him a distinctive, evidence-led perspective on business development, market positioning, and strategic growth. At Pinar Care, he applies that expertise to forging key relationships, leveraging data and analytics, and driving the organisation’s growth in line with its mission to deliver outstanding, person-centred care.

Ben Steuer

Ben Steuer brings deep expertise in finance, business operations and strategic growth, with extensive experience across care home investments, real estate and private enterprises. Throughout his career, Ben has specialized in financial structuring, acquisition analysis, cash flow management and long-term growth planning, helping organizations build strong financial foundations while navigating complex operational challenges. Analytical, disciplined and solutions-oriented, he combines financial insight with practical business leadership to support sustainable expansion and value creation. At PINAR, Ben provides strategic financial oversight, ensuring that every opportunity is evaluated with rigor, structured for success and aligned with the company’s commitment to long-term growth and exceptional care.

Dina-lee van der Hoven

Dina brings nearly a decade of experience in sales and commercial strategy to her role at Pinar Care. With a background spanning healthcare and high-value B2B sales, she has a proven track record of building relationships with key stakeholders and identifying high-value opportunities across international markets. At Pinar Care, Dina leads the group’s UK acquisition strategy — identifying opportunities, negotiating with care home owners and operators, and ensuring every acquisition reflects the group’s commitment to quality, person-centred care.

Rebecca Turkel

Rebecca Turkel is a children’s services and healthcare operations professional with a passion for helping vulnerable children reach their full potential. Her career began in early childhood intervention, where she worked closely with children requiring additional educational and developmental support, developing a strong understanding of child development, autism, learning challenges, and family engagement. Over the past four years, Rebecca has played a leadership role overseeing operations for organizations providing early intervention services for children with autism. Working alongside local management teams, she has been involved in operational oversight, staffing, quality assurance, strategic planning, and program development. Rebecca brings a child-centered approach to leadership and is deeply committed to creating supportive environments that help children thrive, grow, and achieve positive long-term outcomes